Apple TV+
SERVICES:
Logo Design
In collaboration with Peanuts, Apple TV+ launched the first animated Peanuts content in over 30 years. Starting with Snoopy in Space, followed by The Snoopy Show (and what has now turned into a steady stream of original new shows)—Apple needed a show logo that would feel right within the Peanuts brand but that also set the tone for what was to come: an updated version of the beloved classic.
CUSTOMIZING A MODERN CLASSIC
We looked back at iconic cartoon logos from throughout the past half century and really zeroed in on anything space-themed or with any touch of retro-futurism. It felt right not just for Snoopy in Space but for all the new content, as the visuals and animation style had been modernized ever-so-slightly. Custom lettering was created to match that hand-drawn feel of all those timeless cartoon logos you’d see on Saturday mornings. But everything was kept rather understated and classic-looking, in true Peanuts fashion.
Commissioned by Apple TV+ & Peanuts Worldwide. © Peanuts Worldwide LLC.