Peanuts x NASA
Strategy, Design, Products & Merchandise
In the 1960s, NASA and Peanuts formed a partnership—with Snoopy & Charlie Brown becoming the mascots of the Apollo 10 mission. Fifty years later and the two decided to revive that partnership a collaboration, formalized via The Space Act Agreement. To celebrate, Peanuts kicked things off with a commemorative style guide and product launch, focused on mission-related artwork that Charles Schulz created for Project Apollo.